What does the future of Facebook mean for Facebook Ads? Mark Zuckerberg says the future is about private, encrypted services. But who will be using these services? Without the Facebook Feed that has been the hallmark of FB since its inception, what will social look like?...
[caption id="attachment_653" align="alignnone" width="300"] Image Credit: The Daily Beast[/caption] How powerful ARE Facebook ads? Whoever paid The Internet Agency what looks to be millions of dollars during the recent US Election believes Facebook ads are powerful enough to sway a nation of over 300 million. The Internet...
I find about half my business online. The beauty of the Internet and online business is how it levels the playing field like nothing else. My profile on digital marketplaces is featured prominently purely based on my success with clients. My skill in running ads...
Our latest case study: how we lowered cost/conversion 53% and increased calls 42% in 3 months for a Healthcare client. Here's a hint: split testing and writing great ads featured heavily. [video width="1152" height="720" mp4="http://followusdigital.com/wp-content/uploads/2017/01/AdWords-Case-Study.mp4"][/video]...
In SEO and in AdWords, one of the Key Performance Indicators (KPI's) that Google uses to determine your SEO ranking and your Ad's Quality Score is the average time on site. This is also called 'Dwell Time' or 'Hang Time'. The idea is that if a...