Looks like great minds think alike, friends. I literally had just published my rant about all of the drawbacks of the new Facebook lead ads yesterday when I saw this hit my inbox from Jon Loomer, my Facebook ad hero. Here is his post about...
I recently ran my first campaign using Facebook’s new lead ad format. I have a software client who is open to trying new things, so we ventured into the unknown and ran a low spend test campaign with lead magnets including special discounts, free offers,...
I recently started working with my fourth client who has experienced success advertising on AdWords and wants to replicate that success with Facebook ads. This must a fairly significant trend and worthy of a blog post since I am a small consultancy. Search and Find vs....
One of the reasons Facebook ads are so effective at getting conversions is the Lookalike audience. With Lookalike audiences, if you have a list of at least 20 customers with Facebook ID’s, Facebook will build you an audience that looks just like your customer list....
Google Analytics User Reporting from rachel kovalev on Vimeo....