Facebook Psychographic Profiling – How Accurate is the Cambridge Analytica Used by Brexit and Trump?
http://motherboard.vice.com/read/big-data-cambridge-analytica-brexit-trump Vice and a number of other news and academic outlets have recently reported that Trump and the Brexit campaign used a psychographic analytics firm to help win their respective elections. “Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald […]
Google Analytics User Reporting
Google Analytics User Reporting from rachel kovalev on Vimeo.