Client Challenge
The client is a major US based hospital system with a Google Ads budget in the high six figures however, their AdWord campaigns are underperforming significantly. In summer of 2017, the client reached out to Follow Us Digital, LLC to:
- overhaul the campaign
- improve results – #1 KPI was calls and appointments for new patients
- train the client’s internal digital marketing team
The Approach
In October of 2017, Follow Us Digital, LLC implemented the following changes after taking control of the client’s AdWord account:
- removal of scripts implemented by previous marketing agency
- creation of patient profiles for each practice area
- creation and live testing of at least three messages for each separate practice area
- implementing updates to client’s landing page
- keyword optimization
- completion of the math-test bidding rules
Impact
