How Outcome Advertising Changes The Game
All of the tools of digital marketing are asking the same questions –
Who is your customer?
What do they want?
How can your product improve your customer’s life?
Where do they hang out?
What do they like?
Net Neutrality: Why We Should All Care. Hint: Digital Marketing Will Get A LOT Pricier Without It
I find about half my business online. The beauty of the Internet and online business is how it levels the playing field like nothing else. My profile on digital marketplaces is featured prominently purely based on my success with clients. My skill in running ads online gets my little site found. With net neutrality, my […]
Do The New Facebook Lead Ads Actually Produce Leads?
I recently ran my first campaign using Facebook’s new lead ad format. I have a software client who is open to trying new things, so we ventured into the unknown and ran a low spend test campaign with lead magnets including special discounts, free offers, and free how-to guides for their software. History – Facebook […]